Regardless of Kermit the Frog’s lament, today’s structures, automobiles and buses can be green without a lot of hassle. All you need is proven fuel cell technology – and the willingness of all levels of management to make the change. So it’s imperative to get senior management involved, engaged and in the know. Details and metrics are for the lower level decision makers. We’re talking to people who just need to know it’s real, reliable and a good business decision.
Maier created a collateral system that positions clean, green energy alternatives as a gateway to competitive advantage and operating superiority. The pieces speak the language of senior management, and convey the fact that fuel cell technology is real, proven and already working.