Hubbell Inc. had the unfortunate distinction in being a market leader in architectural lighting by virtue of its extensive brand family. The trouble was, only one of those brands featured the Hubbell name, and while architects knew the other brands well, they had no idea they were all a part of Hubbell.
So Maier developed a series of spread ads aimed at architects to showcase noteworthy installations that used Hubbell products. Text was minimized to focus on the beauty of the designs, and copy included a full list of lighting-related Hubbell brands to communicate the strength of the brand family.
The Calgary train station spread was named best b2b print ad of the year by B2B Marketing.
Print Ads, Electrical