Services:
Full-service or any single
service you need

Since 1971, Maier clients have had access to one of New England’s most seasoned teams of professional marketers and communicators – across the full spectrum of marketing and communications disciplines. So you can tap the ideal mix of services to command your market and accommodate your budget:

 

Maier True View

Our exclusive True View is a proven, disciplined business methodology that uncovers what your customers and prospects truly value about your company and your products – from your customers and prospects themselves. Then we use this exclusive guidance to create your marketing and communications. It’s the True View focus on reality that powers success.

Marketing

From strategic planning and communications planning, through execution, implementation and measurement, Maier True Communication can help all the vital functions of your marketing machine. We’re the consultants who are also doers.

Advertising

Just because something’s creative doesn’t mean it’s good. We create ads to deliver messages and influence thinking. So even our most creative work is on strategy, in tune with the audience, and focused on business objectives.

Branding

Welcome to the most misused, misunderstood, mistake-prone area of marketing and communications today – branding. Maier’s branding team can help you capture and animate the true essence of your brand – without the pretense that mislabels other marketing tasks as branding.

Direct Marketing

We’ve created direct mail that’s received a 100 percent response. We know how to influence behavior and thinking one-on-one. And how to measure and evaluate so you are continually improving with every customer touch.

Web Development

Well, well, well…what are you doing to make www work for you? The first step is turning your thinking around. It’s not about www, it’s about mmm – marketing, marketing, marketing. So we make sure every Maier web engagement – web sites, e-service, portals, customer or vendor collaboration, e-commerce, or employee service – delivers on business objectives.

Collateral

The time-tested workhorse of product and service benefits and details is alive and healthier than ever at Maier. Created with a sensitivity to the effects of other media and the power of tactile marketing, we create print that sings.

Public Relations

It’s not just about press releases and press tours. It’s also about uncovering creative ways to get your company’s messages placed where it will do you the most good. To that end, Maier’s PR team works closely with the creative team when the assignment calls for something new.

Media Planning

The best communication in the world is wasted if you're talking to the wrong people. Even if you can sell ice to Eskimos, why would you want to? We think it makes more sense to identify and locate primary opportunities with the greatest potential, through analysis, research and experienced-based planning. Maier media planning works as part of your team from the very beginning. So we understand your position, can investigate your market and deliver a cost-effective way to meet objectives – from awareness and brand building to lead generation and competitive positioning.

 
 
© 2006 Maier Advertising 1789 New Britain Ave Farmington, CT 06032